Marketing

Here you will find information on how you can use the BASTA system in your marketing.

In our marketing manual (Only available in Swedish) you will find information and inspiration on how you can market that your company is connected to the BASTA system and your registered products. In our graphic guidelines (Only available in Swedish) you will find information on how you can use logos and which colors to use

Further down the page you can download our logos, stickers and posters.

Marketing manual

Here you’ll find our QR code stickers, various templates with messaging, and different examples of how you can promote your sustainable product choices. You can download them via the links below.

Marketing manual 

Company

For those who want to promote that their company is affiliated to the BASTA system.

 

Stickers package - company

Insert the QR code from the company or product page by clicking in the PDF file.


Below are examples of company stickers:

 

Product

For those who want to promote your products registered in the BASTA system.

 

Stickers package - digital

Insert the QR code from the product page by clicking in the PDF file

Below is an example of a rating sticker with the ALPHA rating:

Graphic guidelines

Please refer to the graphic guidelines (in Swedish) for guidance on the clear space around the logo and the colour palette.

Are you a retailer or do you have an online shop?

Companies that are not affiliated with the BASTA system but sell products registered in it—such as building materials retailers and other interested parties—may display registered products in store (physical or digital) by marking them with the BASTA system logos on shelves or in online shops.

Contact us for more information

About the BASTA system

If you would like to write about or refer to the BASTA system, we have prepared a short text below as inspiration:

"We use the BASTA system to publish sustainability information about our products. The information is open, digital, and available for anyone to access. On each product page, you can see which criteria the product meets and whether it also complies with requirements from other certifications and specifiers."

Reference to the BASTA system

If information about a product's criteria fulfillment is used without showing the rating level, reference must be made to the information coming from the BASTA system by using the "POWERED BY BASTA" logo or linking to that product's own article page.